What is Social Media Optimization?
Social Media Optimization (SMO) is a process of promoting any brand, product or services by using social media platforms. The main goal of Social Media Optimization is to GET TRAFFIC on the website. If traffic increase then people will get aware by this product or service which is promoted by using Social Media Optimization.
It's not necessary that you always need a website for Social media optimization. In SMO we can promote anything without using the website to represent it. For example:- If you posted a video on your YouTube channel then you can simply share it on your Twitter and Facebook profile so that it will spread to your friends and they will know about your latest video upload.
There are many social media platforms like Facebook, Twitter, Instagram and Pinterest are used by people these days. And it's SUGGESTED that you should always use SOCIAL MEDIA PLATFORM according to your target. In short, there are some products which will perform on specific platforms only.
How can you target specific social media platforms according to your products?
There are many social media platforms present right now. And you should use specific social media platforms according to your work. Here is some explanation for this concept:-
Facebook:-
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